![]() Regular activity: Social media is a real-time platform.Analytics: Quantifiable insights will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.Content strategy: While there is a level of spontaneity on social, you’ll need a structured content strategy to be able to have a consistent voice and produce quality content regularly.Brand identity: What is the message you want to convey to your audience? How do you want them to feel when viewing your content?.Knowledge of your audience: What platforms they use, when they go on them and why, what content they like, who else they’re following, and more.The essentials of a successful social media marketing strategyĪ successful social media marketing strategy will look different for every business, but here are the things they will all have in common: 46% of TikTok users engage in the app without any other distractions.4 out of 5 people on LinkedIn drive business decisions.Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.81% of people use Instagram to research products and services.Facebook users click on 12 Facebook ads on average every month.Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.The average US adult spends 2.25 hours on social media every day.Let’s take a look at some social media marketing statistics that prove its power: With regard to the benefits above, don’t just take our word for it. The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals. Build relationships: These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals.And better brand awareness means better results with all your other campaigns. Increase brand awareness: The visual nature of social media platforms allows you to build your visual identity across vast audiences and and improve brand awareness.Generate leads and customers: You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.Drive traffic: Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers.Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust. ![]() Humanize your business: Social media enables you to turn your business into an active participant in your market.Here are some of the specific benefits of social media marketing: With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users. Following and engaging with followers, customers, and influencers to build a community around your brand.Responding to comments, shares, and likes and monitoring your reputation.Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.Maintaining and optimizing your profiles.Social media marketing requires an evolving strategy with measurable goals and includes: But it’s not just about creating business accounts and posting when you feel like it. Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. The best social media marketing platforms.Creating your social media marketing plan.The seven best social media marketing platforms and how to use themĬlick to view full-size. ![]()
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